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Rio 2016

The USA Beach Soccer Team’s logo for Rio 2016 was designed to embody the passion, energy, and dynamic spirit of the game, while also paying tribute to the vibrant beach culture of Brazil and the proud heritage of American soccer.

ClientArt stationYear2016AuthorNeda NadjShare

rio 2016 summer olimpics

Summer Olympic Games in Rio de Janeiro 2016. Logo design of the USA beach soccer ball team.

Our Logo for the Rio 2016 Olympic Beach Soccer Representation

WINNING DESIGN

In the lead-up to the Rio de Janeiro 2016 Olympic Games, an exciting branding competition was held to create the official logo for the beach soccer representation. The contest attracted 18 talented designers who submitted a total of 85 unique proposals, each aiming to capture the energy, passion, and essence of the sport.

After an intense selection process, our logo was chosen as the winning design! This achievement was not just a recognition of our creativity but also a testament to our deep understanding of branding, sports culture, and impactful visual storytelling.

inspiration behind design

Beach soccer is a fast-paced, dynamic sport that thrives on agility, teamwork, and the natural beauty of the seaside setting. Our goal was to craft a logo that embodied:

Movement & Energy – Reflecting the speed and excitement of the game.
Brazilian Spirit – Infusing the vibrant colors and culture of Rio.
Olympic Prestige – Aligning with the global standards of the Games.

A Proud Milestone

Being selected among 85 proposals was a moment of pride and motivation for our creative team. It reinforced our belief in the power of thoughtful branding and how design can shape the identity of global events.

The Rio 2016 Olympic Games were an unforgettable spectacle, and knowing that our logo played a role in representing beach soccer on such a grand stage made it even more special.

At our core, we continue to push the boundaries of design, helping brands make a lasting impact—whether in sports, business, or beyond.